The B-Side

Alkaline Trio's 2007 compilation of B-sides and other unreleased songs "Remains." I still remember hiding in the back of my high school band classroom to sneakily listen to this record on my Microsoft Zune. It starts off with "Hell Yes", a few songs later there's "Jaked on Green Beers" and a few songs later there's "Warbrain" and then it ends with a live version of "I'm Dying Tomorrow." Are you kidding?! Nothing but bangers. How is one of your best albums all B sides?

Portrayal of Guilt's entire B-side of "Devil Music" is an orchestral reimagining of the same 5 songs on side A. It's haunting, beautiful, and I've never heard anything so inventive. Black metal with a cello, french horn and tuba. What?!

Elliott Smith's "Miss Misery." Elliott Smith is one of the first musicians I remember ever being truly obsessed with. While this song is not officially a "B-Side", it was a previously unreleased track that got repurposed for the Good Will Hunting soundtrack and was nominated for an Oscar that year. He played it live at the ceremony but only because they told him if he didn't they would have someone else perform it. It lost the award to Celine Dion's "My Heart Will Go On" but come on? How could it not?

That's the ethos behind The B-Side. Often the best linkbuilding campaigns come from experimentation and identifying an angle none of your competitors are trying.

B-Side is also a play on Boise, I guess, even though no one has ever called it that.